3D point-and-click escape room game developed by STUDIO LOOK & produced by Coolmath Games
14-month development & production cycle
80+ positive reviews. Very Positive status
Responsibilities
Collaborated with stakeholders to provide funding & market research for the game's production
Provided quality-assurance testing throughout each stage of development
Created 2 promotional events that generated 30k+ pageviews
Created promotional materials to promote the demo in person at PlayNYC 2025
The TR4CE ARG
This game received over 700k pageviews!
Created an Alternate Reality Game (ARG) where a broken game file of TRACE was on the Coolmath Games' homepage.
This game hinted at 4 mysterious codes to find, 3 on the game page (URL, controls, & instructions) & 1 in the console.
The first 3 codes required using a A1Z26 cipher to translate. The final code in the console required picking out capitalized letters.
When the first 3 codes are deciphered, they lead to poems from the perspectives of TRACE's characters: Wallace, Wreath, & Marq. Each poem contains capitalized letters that must be formed into words. When all 3 words were typed as a URL, players got to play the demo of TRACE: Definitive Edition.
The demo page received 20k plays!
Poem from Wallace
Poem from Wreath
Poem from Marq
The 4th puzzle was in the console of the game itself. Players had to identify the capitalized letters in the message to arrange words in a URL. Once they got the correct URL, they would be taken to a final puzzle.
This final puzzle uses a cell phone to correlate the numbers into letters (remember texting in the 2000's? It uses that!). Once the message was deciphered, users would submit the phrase to the trace@coolmath.com email to be entered into a raffle to win one of 5 free Steam keys for TRACE: Definitive Edition.
We received 300+ emails & wishlists for the game after this ARG was completed!
PlayNYC 2025
Presented the demo for TRACE: Definitive Edition with developer STUDIO LOOK at PlayNYC 2025 to players & received 300+ wishlists from the event.
Created promotional materials, including banners & signs
Worked with artist SaunaFrog to create 4 special sticker designs that would be given out at the booth
Four Day Build Up
Wrote the narrative for each game, including dialogue & locations to show. Games developed by STUDIO LOOK
Each game received 30k-60k pageviews
